PALRAM Beijing was established following PALRAM's decision to increase its efforts in China. The office allows PALRAM to handle requests and queries rapidly through direct communication with the local market. PALRAM Beijing was founded in 2005 by its current Managing Director, Mr. Uriya Zait (First in the left in the attached photo), and came into full operation in 2006. Products are brought from the company's plants around the globe and sold mainly to the high-end market segment. On top of PALRAM's traditional application segments, the Beijing office serves the architectural projects market. Two offices, Beijing and Shanghai, synchronize headquarters' Technical Support Department with the special requirements of the Chinese projects market.